Pastas Anita
Virtual Production
AI Compositing
Creative Direction
One studio. Multiple worlds. Shot entirely on green screen in Asunción, the campaign combines live-action performances, AI-generated environments and VFX compositing to transform a single physical set into a series of completely different worlds.
THE CHALLENGE
Building an impossible world.
One set. Different realities.
The campaign moves from a boat surrounded by a sea of pasta to warm family interiors and countryside environments — while every performance was captured inside the same green screen studio.
Our challenge was to build each location around the actors while keeping lighting, scale, perspective and visual continuity consistent across the entire campaign.
Paraguay · Green Screen Production · AI World Building · Multiple Environments
THE PROCESS
AI meets post-production.
From chroma to world.
Every shot started with the performance.
From there, we designed the environments using AI, rebuilt perspective and lighting, integrated practical elements and composited every layer back around the original footage.
The goal wasn’t to make the images feel generated.
It was to make the world feel photographed.
Chroma → Compositing
Post-Production: VFX + AI Compositing
