Claro × Joshua Dürksen
Cinematography
Post-Production
AI Shooting
A campaign that needed to move beyond the screen — into speed, energy, and a world of its own. Claro and The Real Realm brought it to life, frame by frame.
The Brief
Intent before image.
Every frame starts with a question: what should this image make people feel? For Claro, the answer was presence — a brand not placed on top of reality, but woven into it.
A campaign built around speed, connection, and everyday energy. Shot across Buenos Aires with a cinematic approach, designed to make the brand feel present, natural, and alive.
The World
A campaign with its own gravity.
This was never just about making a commercial. It was about creating a world where speed, signal, and cinematic energy could live in the same frame.
Claro and The Real Realm built that universe through direction, AI, design, and post — shaping every image to feel fast, intentional, and alive.
“The campaign was developed in collaboration with Guaraní Films, with The Real Realm and FAMA leading the visual direction, AI production, motion design, animation and post-production. The project brought together production experience, creative direction and new AI workflows to deliver a campaign that feels fast, flexible and visually distinctive.”