Claro 5G × Joshua Dürksen
Virtual Production
AI Compositing
Creative Direction
A 5G campaign built like a race: fast, cinematic, and charged with signal. Claro and The Real Realm turned speed into a visual universe — frame by frame.
THE SIGNAL
Speed as a visual language.
Claro 5G needed to feel faster than a message, sharper than a product claim, and bigger than a standard campaign piece.
We built the film around signal, speed, and pressure — translating the energy of 5G into an anime racing universe driven by light, motion, and intensity.
THE WORLD
Anime racing meets cinematic realism.
The visual language took inspiration from high-speed Japanese animation, motorsport photography, and cybernetic red energy — creating a world where every frame feels like acceleration.
From close-up anime portraits to low-angle racing shots, every image was designed to connect the driver, the machine, and the signal into one continuous pulse.
“The campaign was developed in collaboration with Guaraní Films, with The Real Realm and FAMA leading the visual direction, AI production, motion design, animation and post-production. The project brought together production experience, creative direction and new AI workflows to deliver a campaign that feels fast, flexible and visually distinctive.”