Renault 5
Turbo 3E — Electric Icon
A cinematic reveal of the Renault 5 Turbo 3E, built around its angular silhouette, bold colour and motorsport character.
The film introduces the car through an industrial setting, controlled lighting and close views of its bodywork. The focus stays on shape, surface and the anticipation of movement.
The project
Creating this film meant balancing two opposing forces: heritage and future. The Renault 5 Turbo is an icon born from rally culture — loud, rebellious, unmistakable. The 3E version transforms that legacy into something entirely new: electric performance with the same radical attitude. Our approach was to reveal the car gradually, letting the tension build through light, space and mechanics. A silent industrial garage. A machine waiting to wake up. The moment before movement. The challenge was precision. Every reflection, every surface, every light source had to respect the geometry and character of the car. Nothing could feel artificial or exaggerated. From the first ignition to the track sequences, each shot was designed to amplify the car’s presence — blending motorsport cinematography with a controlled visual language. What appears simple on screen is the result of careful orchestration: lighting design, environmental atmosphere, camera choreography and AI-driven image generation working together.
- Client
- Renault
- Director
- The Real Realm
- Services
- Film Direction · Cinematography · Post-Production · AI Shooting
- Year
- 2024
Credits
Creative Direction: The Real Realm
Film Direction: The Real Realm
Client: Renault
Post-Production: The Real Realm
Production: The Real Realm