La Anónima
Esteban Sapir
A journey with La Anónima, following its truck through open landscapes and everyday encounters.
The road
A brand moving through the country.
The truck and its driver connect the different scenes, from the road to conversations in the cab. The film brings the scale of the journey back to a human perspective.
The journey
Open roads, countryside and close views inside the cab give the film its rhythm. Landscape shots are balanced with the driver’s gestures and interactions.
The campaign was developed in collaboration with La Doble A, directed by Esteban Sapir, with production by Jimmy Aguilar. The Real Realm and FAMA led the visual direction, AI production, motion design, animation, and post-production. The project brought together production experience, creative direction, and new AI workflows to deliver a campaign that feels cinematic, grounded, and naturally connected to the road.
La Anónima
- Client
- La Anónima
- Director
- Esteban Sapir
- Services
- Film Direction · Cinematography · Post-Production · AI Shooting
- Year
- 2026
Credits
Creative Direction: The Real Realm
Film Direction: Esteban Sapir
Client: La Anónima
Post-Production: The Real Realm
Production: La Doble