Pastas Anita
One studio. Multiple worlds. Shot entirely on green screen in Asunción, the campaign combines live-action performances, AI-generated environments and VFX compositing to transform a single physical set into a series of completely different worlds.
The challenge
Building an impossible world.
One set. Different realities.
The campaign moves from a boat surrounded by a sea of pasta to warm family interiors and countryside environments — while every performance was captured inside the same green screen studio.
Our challenge was to build each location around the actors while keeping lighting, scale, perspective and visual continuity consistent across the entire campaign.
Paraguay · Green Screen Production · AI World Building · Multiple Environments
The process
AI meets post-production.
From chroma to world.
Every shot started with the performance.
From there, we designed the environments using AI, rebuilt perspective and lighting, integrated practical elements and composited every layer back around the original footage.
The goal wasn’t to make the images feel generated.
It was to make the world feel photographed.
The project
Great production isn't about replacing reality — it's about creating worlds that couldn't exist any other way.
- Client
- Guaraní Films (for Pastas Anita)
- Country
- Paraguay
- Services
- AI Production · Virtual Production · AI Compositing · Creative Direction
- Year
- 2026
Credits
Client: Guaraní Films — Gustavo Vera
Brand: Pastas Anita
Creative Direction & AI Production: The Real Realm
Year: 2026
